Conscious and Unconscious Thought in the Creative Process

As part of playing the Feelings Collector this year, I read widely about the creative process, which led to developing the Rock Tumbler metaphor. I’m still working out the kinks with the metaphor, but it is a useful image to help remember Graham Wallis’s famous four-stage model of: (1) preparation/saturation, (2) incubation, (3) illumination, and (4) verification/implementation.

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Modeling The Creative Process, Part 2: The Rock Tumbler

As I wrote last week, James Webb Young once described the creative process as using the “production line of the mind” to generate ideas. This metaphor for the creative process is useful because it specifies a mental technique that can be learned. The technique is not esoteric, mysterious, or romantic, but rather consists of a few simple principles and methods that you can train yourself to use in your daily life. Young’s enduring insight is that the “production line of the mind” is the source of all ideas.

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